What People Say
With over 25 years experience, Minoush is highly respected. Read about the wealth of knowledge and skill she brings to leaders around the globe
Why a Verb?
In 2016, while collecting feedback after a project those words appeared.
"Minoush is a Verb"
Samar Ibrahim - AWE Vice President, Consumer Insights & Co-founder - MENA Region 2016
"You don’t just have a session with Minoush… you get “Minoushed.” It became a verb that reflects inner peace, clarity, and self-fulfillment"
Ahmed Zaki Business Awe Development Manager, 2016
"a great example of how growth is possible when the right support is in place - it was a leadership win on every level."
Minoush’s coaching was invaluable to our Neurodiversity SteerCo team ahead of a big industry TED talk type event. She sharpened our message, boosted our confidence, and elevated our impact. It made a huge difference on stage!!”
Minoush was warm, focused, and absolutely clear in her coaching style - a great mix of empathy and professionalism. And she found the perfect balance of challenging us and supporting us - it felt like she was truly invested in our success.
The experience gave us structure, accountability, and a huge boost in confidence ahead of a high- stakes event. It was like having a secret weapon in our corner - someone who really understood what great communication looks like.
The impact/benefit on me as a leader in my business was that it gave me and the SteerCo team confidence that we could shine under pressure and represent our work with clarity and passion.
A great example of how growth is possible when the right support is in place - it was a leadership win on every level.
"as a professional public speaker, and get to share a stage with awesome people like Sir Richard Branson, Tony Blair, Malcolm Gladwell and HH Sheikh Ahmed bin Saeed Al Maktoum. Minoush deserves a good chunk of the credit for helping me get there."
"Minoush is special. She clearly knows every trick in the book when it comes to public speaking, but she's far, far more than a walking text book. Even in a two-day seminar, she took the time to really understand my strengths weaknesses, and gave me detailed, personal feedback.
In a group training course, that's extraordinary. I make a very good living as a professional public speaker, and get to share a stage with awesome people like Sir Richard Branson, Tony Blair, Malcolm Gladwell and HH Sheikh Ahmed bin Saeed Al Maktoum. Minoush deserves a good chunk of the credit for helping me get there."
"what you need to hear that others may not have the forthrightness to say"
Minoush is a firm coach with high standards for herself and others. She will not just tell you what you want to hear but also what you need to hear that others may not have the forthrightness to say.
The feedback will be given with assertive insight mixed with compassionate consideration."
"my career has taken off again. I whole heartedly endorse Minoush"
I had reached a point in my career where pushing harder to get to the next level only seemed to have the adverse affect. My first session with Minoush, subtlety but systematically changed how I viewed myself: basically made me a happier and more content me.
Within months this altered my relationships within my organization in a very positive way, and my career has taken off again. I wholeheartedly endorse Minoush
"understanding motivations, re-thinking approaches and learning to delegate and empower"
Minoush is understanding, empowering and engaging. The coaching experience felt advantageous and effective. Coaching sessions discovered new pathways for progression and managing teams and relationships. The impact on me as a leader in my business was understanding motivations, re-thinking approaches and learning to delegate and empower.
"this journey allowed me to transition from Finance into the Business area smoothly and effectively, delivering tangible results in performance and leadership"
Minoush is an exceptional professional; genuine, precise, punctual, and remarkably flexible in adapting to the needs and communication style of her audience. Her ability for active listening is extraordinary:within minutes, she can grasp the essence of a situation and shape a meaningful coaching path even within a single session. She does not simply give you answers; instead, she helps you develop the mindset and tools to find your own solutions.
Working with her during a pivotal stage of my career was a privilege. Through sincere engagement and a perfect balance between an informal and professional atmosphere, she helped me understand how to work on myself continuously — always identifying opportunities for growth and learning how to turn them into real improvements.
This journey allowed me to transition from Finance into the Business area smoothly and effectively, delivering tangible results in performance and leadership.
It also positioned me as the preferred choice for the most complex, innovative, and high-risk initiatives. Beyond the professional impact, the growth I experienced has deeply enriched my personal life, reinforcing my confidence, resilience, and authenticity as a leader.
"as a leader, understanding oneself, knowing own strong and weak points, and being able to work with/around them, made a huge difference on my team"
Minoush is the best listener and the most empathetic coach I have worked with; always able to pinpoint the root cause of challenges down to the deepest inner level.
The level of connection on such deep level helped me discover many things about my past and present setup, and such reflection was key building block for making progress.
As a leader, understanding oneself, knowing own strong and weak points, and being able to work with/around them, made a huge difference on my team
"During: like I’m conquering something After: the joy and relief of having conquered something really hard"
Minoush had the traditional characteristics of a good coach. She was attentive,
empathetic and very assertive.
But what makes her an excellent coach? She never gave up and she always pushed me with style and a lot of laughs...
Feeling during and after coaching. During: like I’m conquering something After: the joy and relief of having conquered something really hard"
"after each session, I walked away feeling more confident and capable as a
leader"
I had the privilege of working one-on-one with Minoush during the early stages of my development as a plant manager, and the
experience was truly transformative.
Minoush is an exceptional listener with a practical, real-world approach that immediately puts you at ease. She has a unique ability to break down leadership
traits and provide clear, actionable guidance on areas for growth.
Her insights were instrumental in helping me navigate some challenges I was facing with my team. Having her objective, third- party perspective made a significant difference, and after each session, I walked away feeling more confident and capable as a
leader.
Thanks to Minoush’s support and expertise, I’ve grown into a stronger, more effective leader. I highly recommend her to anyone looking to elevate their leadership skills and grow both personally and professionally.
" I feel far more assured. I would highly recommend their coaching to anyone looking to elevate their communication and leadership presence"
Working with Minoush has significantly strengthened my confidence and clarity when speaking publicly. Their approach was practical, insightful, and tailored - helping me refine not only delivery and presence, but also structure and impact.
I’ve come away with tools I can apply immediately, and I feel far more assured. I would highly recommend their coaching to anyone looking to elevate their communication and leadership presence.
"from Executive coaching to Keynote Speaking"
We Worked with Minoush on several projects 2016 to 2017 from Executive coaching to Keynote Speaking during our cycle meetings. Minoush’s Business Knowledge as well as her engaging delivery style helped us to deliver impactful messages to our organisation in a simple yet effective way adding value. I enjoyed working with Minoush, she understands our needs and flexible enough to adapt accordingly.
"you will really benefit from her with the degree of openness and honesty you have in your discussions with her"
As a senior manager in an American multinational company, I took different trainings and coaching sessions that enhance leadership styles. However, none were as impactful as the ones Minoush held.
She has a supportive mentality that is dedicated to help people face their fears. She is more like a psychologist who understands human nature and it takes her only few minutes to dig deep into your mind based on what you say with deep insightful questions that force you to pause and think about the real you.
She then gives thoughts or tools in a very interactive and engaging way that makes you willing to use them and never forget them.
She has the capability to explore your strengths and make you use them to succeed in your career or even better said in yours life.
She was never judgmental and she makes it easy to accept your mistakes and learn from them for your future. You will really benefit from her with the degree of openness and honesty you have in your discussions with her.
What happens when key players of a company go on parallel development journeys towards one strategic goal?
"The biggest shift is how our evolved mindset affected our approach as an investor...We are beyond just a financial investor we add value"
5 Leaders 5 Parallel tailored Journeys One strategic goal: living their values . All stakeholders evaluated each other's results on the journey. Program From a Private Equity Firm. 2021
"The coaching program Minoush conducted was a life saver...Synergies between the team, alignment between the teams, delivering to the client objectives were the main outputs of the program. If we consider Awe as one of the successful Agencies currently in the market, I believe that Minoush’s program is one of the main contributors to what is happening now"
14 Leaders 14 Parallel Tailored Journeys. One Strategic Goal to become Regional. All Stakeholders held each other accountable. "Mohamed Kamal -Co-founder and CEO at Awe Research, 2016
"she is by all means to many, many people, Wonder Woman"
“as much as it is very personalized as much as it impacts all functions in the company given that this person evolves and works on those areas”
Coaching with Minoush was a life changing experience for me. The one year program with Minoush included a personalized one-to-one as well as group assessment where my colleagues would contribute with constructive feedback at the beginning and the end of the program.
This significantly impacted the way I work in Awe, cross-functionally, with my team and with my manager. It optimized the way I deal with my team and taught me how to deal with my managers. It taught me to deal with change, adapt quickly with flexibility.
The coaching program spread across different department and layers of management. It helped every single manager to evolved and optimize the way they handle business on a daily basis, and the way they think strategically and adapt to change, new structure and achieving results”
This program is very personalized; it focuses on each person’s key areas to work on them through out the year, optimizing and monitoring with customized feedback from different department.
As much as it is very personalized as much as it impacts all functions in the company given that this person evolves and works on those areas.
This program will always be a mark in my career personally and every person that went through that program in Awe, because it doesn’t only change the way you look at business and how you work strategically, but it changes you as a person. It teaches you something about yourself.
I owe Minoush this positive impact. This impact is huge on human beings and on organizations.
"incredibly improved my inter-personal relations and changed me from someone people avoided at work, into someone everyone want to work with"
Minoush is not a coach in the traditional sense, you wouldn't want her to be, anyone can be just a coach. She’s more of a friend, a buddy, someone truly looking out for your best interest. Rather than completely focus on the business goals, She gets to know you on a personal level and earns your trust. Once friendship and trust is established, she starts drawing connections between Work and personal life in order to establish connections. This enables her to to get to the causes of the issues for which you are getting coached and solve them on a deeper level.
Her vast experience with all types of people and culture gives her insights into the underlying emotions and feelings behind what others may see as an Anger reaction. She’s helped me great with my anger issues, both “explosions” that people around me see, as well as “implosions”, when I burst a little on the inside.
She’s helped me have a different view on people’s different ways of thinking and how there is more than one way to get things done efficiently. This not only drastically reduced my anger issues, but also incredibly improved by inter-personal relations and made me changed me from someone people avoided at work, into someone everyone wants to work with.
Her coaching doesn’t just affect one person, it literally affects everyone you come in contact with for the rest of your life both in business, as well as personal life. Her coaching sessions are truly the highlight of the month.
I actually ask for Minoush by name to be the preferred trainer in all the Mars trainings and would highly recommend her to others.
Minoush brings to all the trainings a very high level of professionalism, energy, enthusiasm and genuine care for the development of the training participants. She always connects very well with the participants as well as partnering very well with the clients to ensure high quality delivery. I actually ask for Minoush by name to be the preferred trainer in all the Mars trainings and would highly recommend her to others.
I find working and communicating with her very enjoyable.
Working with Minoush triggered in me a true call to action, a deeper sense of presence and awareness of the now.
Minoush doesn’t tell you what to do or what not to do. Instead, she gently guides you to see and feel what has always been within and around, empowering you to make better, more conscious decisions. She creates a space where you feel completely at ease with yourself, and from that place, real clarity emerges.
Working with Minoush triggered in me a true call to action, a deeper sense of presence and awareness of the now. What makes her approach unique is that she never imposes. She simply clears the dust off your thoughts, allowing you to see things as they are and act from your own truth. She connects with both the conscious and subconscious, helping you reconcile past and present in a way that brings genuine peace within.
Interestingly, the impact is not only internal, you can actually see it. After a session, there’s a visible sense of lightness and calm; it reflects even in one’s face. That level of serenity comes from the deep comfort she instills in both mind and soul.